Programmer Musings

Review of Eric Sink on the Business of Software

Eric Sink on the Business of Software
Eric Sink
Apress, 2006

Eric Sink has been writing on the Business of Software for quite some time. This book shows that not only does he know something about the business side of things, but he's also familiar with the technical side. These essays do a pretty good job of explaining issues like positioning, hiring, marketing, and pricing to those of us who are baffled by business concepts. Unlike some heavier texts I've read on this subject, Sink does a good job of introducing the topic without getting into too much detail.

Sink's writing style is clear and easy to read. He uses humor well. And his explanations sound good and plausible. (Not knowing the business side very well, I tend to take his word for it.<shrug/>) In addition to being informative, the book is a relatively quick read. He does a very good job of explaining that, in the business world, the technology issues are not the most important parts of a business (despite what we who write code might think).

If you have seen his weblog, you know that his writing is clear and his opinions are well thought-out. You may not agree with everything he has to say, but every essay will at least provoke thought. Unfortunately, if you've read his weblog, you probably don't need this book. Except for short introductions before each essay and a different organization, this material appears to be the same as his weblog.

This is not necessarily a bad thing. If you prefer reading a book to the on-line experience, the book is a really good read. The book is organized by topic, unlike the weblog, so it is easier to learn more about a particular topic.

If you have never read Sink's writings on line and are thinking about getting into the business side of software, this is a great book to ease you into the weird world of business. If you are already very familiar with his weblog, you may not get much out of the book.