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December 20, 2008
Interesting Ads
The company SourceGear makes tools for software developers, mostly in the version control area. The company's founder is Eric Sink. Based on his blog and book, Sink seems to understand both business and technical issues.
In 2007, I saw a reference to their new advertising campaign styled as a comic book. At the time, they had t-shirts made featuring the villain The Evil Mastermind. The shirts looked amusing and the concept seemed worth a shot. I had seen similar ads before and they seemed okay.
I've been seeing the ads all year in programming magazines, and I admit they're good and really different. I've liked the way they use the Evil Mastermind to point out some of the inane non-technical hurdles we as developers need to jump through. They also have their t-shirt promotion running again (still?). If you are willing to meet TEM's demands, you can have a t-shirt for free.
So, here I am, paying for my shirt with an action picture of me.
Anyone who knows me knows how much I hate being in a picture, but this was worth it.
Since I don't currently work in the Windows realm, I can't really say anything about their software; but the ads are great.
Posted by GWade at December 20, 2008 11:42 PM. Email comments